This isn’t a future trend—it’s already happening. More than 10,000 Americans are turning 65 every day, and that number will continue to grow for decades. At the same time, over 75% of older adults want to remain in their homes as they age—but the vast majority of homes aren’t prepared to support them. In fact, tens of millions of homes lack even basic accessibility features, creating a massive gap between how people want to live and how their homes actually function.

That gap is driving real spending. Homeowners are investing hundreds of billions annually in remodeling and improvements, with older homeowners representing one of the fastest-growing segments of that spend. The demand is already walking into your store every day—it’s just not being fully recognized or captured.

• A Massive, Underserved Housing Gap
  Tens of millions of homes are not equipped to support aging homeowners—creating long-term demand for upgrades, modifications, and solutions
• Billions Already Being Spent
  Over $600 billion is spent annually on home remodeling, with older homeowners accounting for a rapidly growing share of that investment
• Demand Already in Your Store
  Bathroom remodels, entry upgrades, repairs, and family-driven projects are happening every day—often without being fully recognized
• Independent Dealers Are Ideally Positioned
  You serve both homeowners and contractors, operate locally, and build trust—something large competitors and big-box retailers struggle to replicate
• A Market Others Aren’t Fully Addressing
  Large players focus on scale and builders, while retailers lack the knowledge, integration, and guidance to deliver complete solutions
• High-Trust Customers Drive More Revenue
  When you help solve real-life problems, customers return—leading to repeat business across multiple product categories